EA is putting a hold on all of its affiliate marketing campaigns for SimCity, requesting all of its partners to stop promoting the game, according to an internal email SideQuesting has received.
The email, which was sent to EA’s marketing affiliate program LinkShare partners, says the company has deactivated all links, and asks them to “please stop actively promoting the game.” EA will continue to payout commissions for SimCity sales that are referred.
[box_light]”Hello Affiliates,
EA Origin has requested to pause all SimCity marketing campaigns temporarily, until further notice. We have deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being. To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface, for now, make sure to get advise from Salesforce. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.
Sincerely,
Origin.com Affiliate Team”[/box_light]
According to the email, EA will notify partners when its ready to resume the campaign at an unspecified date.
SimCity has seen a crippled launch the past few days as EA struggles to maintain server stability. On Thursday, EA disabled several features of the game, including the “cheetah speed,” which is the fastest option to quicken the speed of time. EA will reportedly continue to add servers over the weekend to help lessen the load.
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